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As he heads for his apartment, we are told that on each landing is a poster of a large face of a man about forty five years old with a black mustache and strong, handsome feature. The
appearance of this face, simply referred to as Big Brother, is described to impart the sense of an imposing presence which found in every area of the society. The image establishes the perception of an eye that sees all. The idea that this unnamed individual is always watching from the shadows establishes the social order of the society whose members have learned better than to utter anything that might be construed as negatively related to Big Brother and The Party, which is the ruling upper class. Orwell’s first reference to “Big Brother” is found the third paragraph of the first chapter of 1984. He writes, " “The flat was seven flights up, and Winston, who was thirty nine and had a varicose ulcer above his right ankle, went slowly, resting several
times on the way.
Otherwise harmless data gets placed on a variety of watch lists, with harsh consequences. Innocent individuals are prevented from boarding planes, are unable to obtain certain types of jobs, have their bank accounts frozen and find themselves repeatedly questioned by authorities without knowing why. Once the government has such information, it can widely share it and retain it indefinitely American Civil Liberties Organization. The rules regarding who has access to this surveillance information and how it can be used have changed and changed again in secret without the public ever becoming aware. The government can also use it to justify changing rules or even breaking laws as it did after the 9/11 terrorist attacks. For example, after 9/11 surveillance data was used to indicate potential terrorists so that the CIA could capture them and obtain information that would prevent other terrorist attacks.